Pinpoint

• Scalable 2-way (outbound/inbound) marketing

• Supports email, SMS, push, voice, and in-app messaging

• Ability to segment and personalize messages with the right content to customers

• Possibility of receiving replies

• Scales to billions of messages per day

• Use cases: run campaigns by sending marketing, bulk, and transactional SMS messages

• Versus Amazon SNS or Amazon SES • In SNS & SES you managed each message's audience,

  • In Amazon Pinpoint, you create message templates, delivery schedules, highly targeted segments, and full campaigns