Pinpoint

  • Scalable 2-way (outbound/inbound) marketing

  • Supports email, SMS, push, voice, and in-app messaging

  • Ability to segment and personalize messages with the right content to customers

  • Possibility of receiving replies

  • Scales to billions of messages per day

  • Use cases: run campaigns by sending marketing, bulk, and transactional SMS messages

  • Versus Amazon SNS or Amazon SES • In SNS & SES you managed each message's audience,

    • In Amazon Pinpoint, you create message templates, delivery schedules, highly targeted segments, and full campaigns

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